lundi 17 février 2014

Les enfants terribles de la Grosse Pomme

Dear readers,

Today, I will present you an amazing New Yorker duo that I noticed during the last Fall Winter 2014 NYFW: Proenza Schouler!

This fashion company was founded in 2002 by two American designers. Jack McCollough (on the right) was born in Tokyo and grew up in the USA, New Jersey, he began his career at Marc Jacobs; concerning his associate, Lazaro Hernandez (on the left) grew up in a Cuban district at Miami and started to work as an intern for Mickael Kors (thanks to Anna Wintour, by chance, he met her during a flight!). 

These two talented men met at the famous Parsons School in New York. At that time, they were already working together for their thesis. Their company has developed quickly, today Proenza Schouler is sold in significant multibrand stores and department stores: Barneys, Bergdorf Goodman, Colette...  

Proenza Schouler includes womenswear, leather goods and accessories. The designs, the patterns and the cut are surprising; always at the forefront of the trends and avant-gardist at the same time. The inspirations come from everywhere, all kinds of art, cultures from Japanese traditions to urban contemporary works... Through its last fashion show, I find fresh and off-the-wall silhouettes. McCollough and Hernandez tried successfully to mix textures and prints. 

Check it out!

See you! <3

mercredi 1 janvier 2014

Cloud maker

Hello dear readers!

Happy New Year!!!

What a shame! I totally abandonned my dear blog... The culprit? Too many work... I am really sorry!

Now, let's go to the arty world! This time, I would like to make you discover a poetic and ephemeral art: Berndnaut Smilde's clouds. Clouds, this white (or gray/orange/pink) and silky thing we watch everyday to check the weather, as well as the origins of lots of interpretations when we were children.

Of course, we all know clouds are initially composed of water droplets. But honestly, have you ever dreamed about touching clouds when you are flying? In my view, it looks like Chantilly cream when I am gourmand, cotton when I need to rest.

Back to art, Berndnaut Smilde is from Netherlands. He studied design at Minerva Academy and Frank Mohr Institute in Groningen. This mysterious artist has exhibited his work all around the world: Germany, Ireland, England, USA, Italy, Taiwan, France, Turkey, Sweden, Belgium... 
This cloud maker started the project called "Nimbus" in 2010. He created ephemeral clouds inside unusual places, in buildings, in castles.... The conditions are fully respected to make a real cloud (temperature, humidity, luminosity).  Smilde has a tormented vision about clouds, according to him, it is a sign of threat. These clouds goes on for a few seconds, Smilde photographs them before they disappear...

Nimbus, 2010
Nimbus II, 2012
Nimbus Green Room, San Francisco, 2013

Recently, he did a commission called "Inocloud" for the Harper Bazaar September Issue 2013 with the photograph Simon Procter. Famous artisted directors of fashion companies participated: Karl Lagerfeld, Donatella Versace, Alber Elbaz and Dolce & Gabbana. 

Dolce and Gabbana, D&G office, Milan

Donatella Versace, Milan's Palazzo Litta

Alber Elbaz, ballroom of the historic Intercontinental Le Grand Hotel, Paris

Karl Lagerfeld, Grand Palais, Paris

Photo Credit: Berndnaut Smilde

A great video here